Fresca is a diet lime and grapefruit citrus soft drink made by The Coca-Cola Company. Borrowing the word Fresca (meaning "fresh") from Spanish, it was first introduced in the United States in 1966.
Video Fresca
History
Since introduction in 1966, Fresca has been marketed in the United States as a calorie-free, lime and grapefruit-flavored soft drink. Fresca has undergone several major ingredient changes since its introduction. It was originally sweetened with cyclamates, which were banned by the FDA in 1969, and replaced with saccharin. That was replaced by NutraSweet-brand aspartame. Around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener.
Maps Fresca
Versions
In Latin America, Coca-Cola markets a sugar sweetened version of Fresca. In 1997, The Coca-Cola Company responded to requests for this product from immigrant communities by launching it throughout the U.S. as Citra. This was a success but is instead sold as the Citrus flavor in Coca-Cola's Fanta line in areas with large Hispanic populations. In Colombia and Argentina sweetened Fresca is called Quatro and marketed using Fresca's colors and logos.
Fresca was made available in South Africa during the early 1990s with a series of colorful ads featuring British-Nigerian actor Hakeem Kae-Kazim with the slogan, "Nothing tastes like Fresca." The soft drink developed a cult following but sales were discontinued.
Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first makeover since 1995. During this redesign, two new flavors were introduced (Sparkling Peach Citrus and Sparkling Black Cherry Citrus) and the original grapefruit flavor was renamed Sparkling Citrus. Later, "Sparkling" was dropped and the original flavor was renamed Original Citrus. Several additional flavors have been added to the line-up since 2005, although those do not seem to have survived.
Coca-Cola announced revamped packaging again in 2018 along with a new marketing campaign targeted towards Millenials - the first Fresca advertising since 2008 - with the stated intention of "reeling in a new generation of drinkers unfamiliar with the brand".
U.S. flavors
According to Coca-Cola, the following flavors of Fresca are marketed today:
- Original Citrus (lime & grapefruit blend)
- Black Cherry
- Peach Citrus
Availability
- Algeria
- Argentina (known as "Quatro")
- Belize
- Brazil (coming soon)
- Bulgaria (International markets)
- Canada
- Colombia (known as "Quatro")
- Costa Rica
- El Salvador
- Honduras
- Iceland (supply ended 2014)
- India
- Japan (introduced winter 2015)
- Mexico
- Nicaragua
- Panama
- Peru (available in Tres Chanchitos - La Molina)
- Philippines (coming soon)
- South Africa (supply ended circa 2004)
- United States
Ingredients
North America (United States, Canada):
- Carbonated water
- Citric acid
- Concentrated grapefruit juice
- Potassium citrate
- Potassium benzoate and EDTA (preservatives)
- Aspartame
- Acesulfame potassium
- Acacia
- Natural flavors
- Glycerol ester of wood rosin
- Carob bean gum
North America (Mexico):
- Carbonated water
- Sugar
- Concentrated pink grapefruit juice
- Essential grapefruit oil
- Potassium citrate
- Potassium benzoate and EDTA (preservatives)
Trivia
U.S. President Lyndon B. Johnson, who loved the beverage, had a soda fountain containing Fresca installed in the Oval Office.
See also
- Mountain Dew White Out
- Grapefruit-drug interactions
References
External links
- Official Fresca product website
Source of article : Wikipedia
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